One of the most common mistakes in doing business is making decisions based on assumptions. Combining effective methods and tools with our decades of experience, we are helping companies pass beyond speculations and attain a firm grip of the reality.
In doing so, we research, evaluate and analyze all the key aspects of the business environment, as well as the company’s current position in the industry and the potential it holds. We work closely with our partners to gain a holistic vision of not only the present state of their companies but of the growth path they are called to take.
– Unbiased View
– Insight Generation
– Informed Decision-Making
– Success and Growth
Conducting market research is the first step towards obtaining a complete and unbiased view of your business and industry sector. It provides your company with the opportunity to identify strengths and pitfalls, improve fact-based decision-making and place the company on the path to growth and success.
Also, we believe that data collection has no value without analysis. That’s why we are never satisfied with volumes of generated of data, but focus on the quality and relevance of insights we mine from it. To provide comprehensive market and sector analysis to our customers, we employ quantitative and qualitative methods to transform data into business insights.
Through applying a wide set of modern tools and methods – surveys and other data generation and analysis techniques – we have become a trusted research and analysis partner.
Through evaluating research results, we conduct an independent assessment. Through a systematic approach, we go through collected data, assess the generated information and provide our partners with an in-depth view on the actual performance of their products and services, their position in the market and in the industry and the quality of their products and services.
Moreover, we have an impressive track record in providing monitoring and evaluation services to a growing number of development projects for local and international NGOs and development agencies. From evaluating specific project outcomes to overall operational performance, we are helping our partners monitor their activities, evaluate how they are delivering their strategic goals and measure the impact of their programs.
Over the past decades, we have provided a range of social and economic research services to public and private organizations, as well as local and international NGOs and development agencies. Our research projects include such diverse topics and issues as gender relations, food security, women’s role and potential in the development of agricultural value chains, waste management, promotion of corporate social responsibility, to mention a few.
In our research work, we employ various methodologies, techniques and tools to observe and study social and public behaviors and attitudes, as well as attain a better understanding of the ways to bring value to the communities.
From community-based social studies, baseline research and assessments to nation-wide researches, we are helping our partner organizations to make informed decisions, establish program priorities, design project implementation, and develop performance indicators. While doing so, we are proud to enable them to better address the needs of communities they serve and have a bigger impact.